When a technology company brand has a lot of impressions online or through media advertising, changing the visual look too much may cause the brand to lose equity and traction.

We believed that we should deploy a visual identity that integrates with our values and includes a “brandmark,” name of the company, intentional color scheme, typography, and styles that support the idea of the brand. Furthermore, we believe that a visual identity system works best with the scope of broader marketing.

Ayukul assumed a steady growth for the last few years. The company has become a synonym in digital transformation, infrastructure modernization, and risk monitoring. Its dedicated professional team continuously analyses threats, a solution to these threats, and how to reduce the impact of these threats on a business. The analysis covers multiple checkpoints before it reaches the industry, along with a solution concerning the issue presented. Additionally, the advancement brings reason to a business’ questions while using a dynamic solution to assist in decision making.

As Ayukul is trying to grow to be a leader in its sector, its visual identity also needed some overhauling. Initially, the company logo was a simple “A,” which represented the initial phase of the company’s success.

As a next step, we needed to:

  1. Interface the mix of “human” and “technology.” - Showcase that our solutions augment possibility and empower professionals to overcome obstacles.
  2. Collaborate with innovation and improvisation.
  3. Express a sense of responsibility that reflects the idea of “We are right by your side to assist you.”
  4. Focus on our client’s growth and missions with reasoning, analytics, and, most importantly, integrity.

Based on our new focus and values, we needed to promote a much clearer picture of how to integrate the intervention of both “human and tech elements” of our value proposition in our logo. We wanted to bring our core values to present what we stand for:

  • Human-centered design: Our solutions are designed with the user in mind, ensuring that they are easy to use and provide a positive user experience.
  • Data-driven decision making: We leverage data and analytics to provide our clients with insights that can help them make informed decisions.
  • Continuous innovation: We are constantly innovating and evolving our solutions to meet the ever-changing needs of our clients.
  • Partnership: We work closely with our clients to understand their needs and develop solutions that are tailored to their specific requirements.
  • Integrity: We are committed to providing our clients with honest and ethical advice.

We believe that our new visual identity will help us to better represent our values and communicate our message to our clients. We are excited to see how our new branding will help us to continue to grow and succeed in the years to come.