Driving Digital - The Human Touch
When a technology company brand has a lot of impressions online or through media advertising, changing the visual look too much may cause the brand to lose equity and traction.
We believed that we should deploy a visual identity that integrates with our values and includes a "brandmark," name of the company, intentional color scheme, typography, and styles that support the idea of the brand. Furthermore, we believe that a visual identity system works best with the scope of broader marketing.
Ayukul presumed a steady growth for the last few years. The company has become a synonym in digital transformation, infrastructure modernization, and risk monitoring. Its dedicated professional team continuously analyses threats, a solution to these threats, and how to reduce the impact of these threats on a business. The analysis covers multiple checkpoints before it reaches the industry, along with a solution concerning the issue presented. Additionally, the advancement brings reason to a business' questions while using a dynamic solution to assist in decision making.
As Ayukul is trying to grow to be a leader in its sector, its visual identity also needed some overhauling. Initially, the company logo was a simple "A," which represented the initial phase of the company's success.
As a next step, we needed to:
- Interface the mix of "human" and "technology." - Showcase that our solutions augment possibility and empower professionals to overcome obstacles.
- Collaborate with innovation and improvisation.
- Express a sense of responsibility that reflects the idea of "We are right by your side to assist you.”
- Focus on our client’s growth and missions with reasoning, analytics, and, most importantly, integrity.
Based on our new focus and values, we needed to promote a much clearer picture of how to integrate the intervention of both "human and tech elements" of our value proposition in our logo. We wanted to bring our core values to present what we stand for:
We wanted a simple yet exciting logo, which lasts and adapts to multiple formats. By bringing all the values on a single sketch board, we were able to identify the overall brand that we wanted to present. Besides, we wanted the logo to appeal the serenity of what we bring to our clients; the elements:
The Digital Hand
Crossroads of humans and technology
The logo speaks to an upward trend and achievement. It echoes our impact, accomplishments, and accountability.
The green color inspires thoughts of sustenance and growth. It’s a reflection of how we overcome everyday challenges and unleash our true potential.
Grey that is used, for Ayukul Technologies, has softened and contemporized our logo.
At Ayukul, we commit to foster a mindset of adaptive growth, learn to celebrate our accomplishments, and learn from failure.